7cx Privacy Policy – Your Data, Explained Clearly

01 Who This Policy Covers

This Privacy Policy applies to all individuals who interact with the 7cx platform in any capacity — registered account holders, users of the 7cx mobile app, and visitors who browse the platform without registering. When we refer to "you" or "the user" throughout this policy, we mean any of these groups.

By registering a 7cx account or using any part of the platform, you agree to the data practices described in this policy. This policy works alongside the 7cx Terms and Conditions — both documents apply to your use of the platform.

This policy covers data collected through the 7cx website, the Android APK, the iOS PWA and any communications channels associated with the platform, including support interactions.

02 Data We Collect

7cx collects personal data in two ways: information you provide directly when registering and using the platform, and information that is generated automatically as you use the platform.

Information You Provide

When you register and use your 7cx account, you provide:

Information Collected Automatically

When you use the platform, the following is collected automatically:

• Device and browser data — device type, operating system version, browser type and screen resolution.
• Session data — login times, session duration, pages visited and features used within the platform.
• IP address — used for fraud detection and geographic access management.
• Gaming activity — bets placed, games played, deposit and withdrawal history, bonus usage and cash out activity.
• App-specific data — push notification settings, app version, crash reports (no personal content is captured in crash reports).

03 How We Use Your Data

Every piece of data 7cx collects has a specific purpose. We do not collect data speculatively or for purposes that have not been identified. The primary uses of your data are:

• Platform operation: Processing deposits and withdrawals in PKR, settling bets, managing your wallet balance and maintaining your account.
• Identity and age verification: Confirming that users are 18 or over, which is a non-negotiable requirement for using the platform.
• Fraud prevention and security: Detecting unusual account behaviour, preventing unauthorised access and identifying potential money laundering activity.
• Customer support: Responding to your queries, resolving account issues and processing complaints.
• Platform improvement: Analysing how players use different sections of the platform — Sports, Live Casino, Bingo — to improve the experience and fix issues.
• Responsible gaming: Monitoring for signs of problematic gaming patterns and applying self-imposed limits that you have set in your account settings.
• Communications: Sending transactional notifications (deposit confirmation, bet settlement, withdrawal processed) and, where you have opted in, promotional messages.

We do not use your data for automated decision-making that produces legal or significant effects without human review. If a decision about your account is made based on data analysis — for example, a fraud flag — it can be reviewed by a member of the support team upon request.

04 Payment Data

Payment transactions on 7cx are processed in PKR through JazzCash, Easypaisa, Raast, bank transfer and card networks. Because these are trusted and regulated payment infrastructure providers in Pakistan, full payment credentials are processed through their own secure systems rather than stored on 7cx servers.

What 7cx does store in relation to payments: the payment method type (e.g. JazzCash), the last four digits of an account or card number for display purposes, and the transaction record (amount, date, status). This is the minimum required to show you your transaction history and to process withdrawal requests.

Payment details associated with your account must belong to you personally. Third-party payment methods are not permitted on the platform, and deposits from unverified sources may be held pending identity review.

05 Cookies and Tracking

7cx uses cookies and similar technologies on the website and in the app. These fall into two categories:

Essential Cookies

These are required for the platform to function. They manage your login session, remember your wallet state between pages and keep your bet slip populated while you navigate the sports section. Without these cookies, core platform features do not work. You cannot opt out of essential cookies while using the platform.

Analytics Cookies

Analytics cookies help 7cx understand how players use the platform — which sections are visited most, where users drop off during registration and which features generate the most engagement. This data is aggregated and anonymised before analysis. It is used internally to improve the platform and is not linked back to individual user profiles for marketing purposes.

7cx does not deploy third-party advertising cookies, retargeting pixels or social media tracking code. The platform does not participate in cross-site tracking networks.

You can manage cookie preferences through your browser settings. Blocking essential cookies will affect platform functionality. Blocking analytics cookies will not affect your gaming experience.

06 Data Sharing

7cx does not sell, rent or trade your personal data to any third party. Data may be shared in limited circumstances with the following categories of third parties, strictly for operational purposes:

• Payment processors: JazzCash, Easypaisa, Raast and banking partners receive only the data required to complete a specific transaction.
• Game content providers: Live Casino and game providers receive a pseudonymous player identifier and session stake data to operate games. They do not receive your name, contact details or payment information.
• Platform infrastructure providers: Hosting, CDN and cloud services that store or transmit data on 7cx's behalf are contractually required to handle data in accordance with this policy.
• Fraud detection services: If a transaction or account behaviour is flagged, data may be reviewed by a fraud analysis service. This is limited to the minimum data required for assessment.

In the event that 7cx is legally required to disclose user data — for example, in response to a valid court order or regulatory requirement — we will comply with the legal obligation and, where permitted, notify the affected user.

07 Data Storage and Security

User data is stored on secured servers with access restricted to authorised 7cx personnel on a need-to-know basis. All data in transit between your device and the 7cx platform is encrypted using TLS. Stored data is encrypted at rest.

Passwords are stored as salted hashes — not in plain text. Even in the unlikely event of a data breach, passwords stored this way cannot be directly read.

Despite these measures, no digital platform can guarantee absolute security against all possible threats. If you have reason to believe your account has been accessed without your permission, contact support immediately. If a breach affecting user data occurs, 7cx will notify affected users as promptly as practically possible.

Your Role in Account Security

Using a strong, unique password and not sharing your login credentials with anyone are the most effective steps you can take to protect your account. 7cx support staff will never ask for your password. Biometric login on the app adds an additional layer of security for mobile users.

08 Data Retention

7cx retains personal data for as long as your account remains active and for a defined period after account closure. The retention periods are as follows:

• Account and identity data — retained for the duration of account activity plus a minimum of five years after closure, to comply with standard financial record-keeping obligations.
• Transaction records — deposit and withdrawal history is retained for a minimum of five years.
• Gaming activity records — bet history and session records are retained for five years.
• Support communications — chat and email support logs are retained for three years.
• Marketing consent records — opt-in and opt-out records are retained for three years from the last interaction.

Data is deleted or anonymised at the end of the relevant retention period. If you request account deletion, we will process the deletion of data that is not subject to a retention requirement and anonymise or delete the remainder at the end of the applicable retention period.

09 Your Rights Over Your Data

As a 7cx user, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact support with your account details and a clear description of your request.

10 Children and Minors

If we identify or are informed that a registered user is under 18, the account will be suspended immediately, any balance will be reviewed and the account data will be handled in accordance with the platform's underage access procedures. Parents or guardians who believe a minor has accessed the platform should contact support immediately.

Age verification procedures exist precisely to prevent underage access. If a user provides false age information to bypass these checks, 7cx bears no responsibility for the resulting situation. Any winnings generated on an account later found to belong to a minor will be voided.

11 Marketing Communications

7cx may send promotional communications — including bonus offers, PSL season promotions, free bet alerts and platform news — to users who have opted in to receive them. Transactional messages (deposit confirmations, withdrawal notifications, bet settlements) are sent regardless of marketing preferences as they are part of platform operation.

You can opt out of marketing communications at any time by:

• Adjusting notification preferences in your account settings within the 7cx app or website.
• Contacting support and requesting removal from marketing lists.

Opting out of marketing will not affect your ability to use the platform or receive transactional messages. Your opt-out preference will take effect within a short period and will be applied across all channels (email, push notification, SMS where used).

12 Changes to This Policy

7cx may update this Privacy Policy from time to time to reflect changes in how the platform operates, changes in applicable regulations or improvements to how we explain our data practices. When changes are made, the revised policy will be published here with an updated date at the top of the page.

For material changes — ones that significantly affect how your data is used — 7cx will make reasonable efforts to notify registered users via in-platform notice or email. We recommend reviewing this page periodically. Continued use of the platform after an update constitutes acceptance of the revised policy.

13 Contact Us

If you have questions about this Privacy Policy, want to exercise any of your data rights, or have concerns about how your data is being handled on 7cx, please contact our support team. The quickest way to reach us is through the in-platform live chat feature available when you are logged in.

You can also contact us by email at the address shown in the footer of this page. Please include your registered mobile number or username so we can locate your account and respond effectively. We aim to respond to data-related requests within 14 days.

For questions about the platform's general rules, please visit our Terms and Conditions. For responsible gaming tools and guidance, visit the Responsible Gaming page. Common questions are answered in the FAQ.