Our Story

About 7cx – Built for Pakistani Players Who Take Their Gaming Seriously

7cx is an online gaming platform designed specifically around how Pakistani players actually use the internet — mobile-first, PKR-native, with a strong focus on Cricket, PSL and the sports and games that genuinely matter here. This page explains who we are, what we built and why we built it this way.

PKR
Native Currency Throughout
20+
Sports & Esports Categories
PSL
Full Season Coverage Every Year
24/7
Platform Access, App & Browser

The 7cx Platform – What It Is and What It Is Not

7cx is a straightforward online gaming and sports betting platform. There is no corporate jargon behind it and no vague mission statement about "revolutionising entertainment." What it actually is: a well-built platform where Pakistani players can bet on Cricket and PSL, play Live Casino games, join Bingo rooms, and manage their PKR balance using payment methods they already use every day — JazzCash, Easypaisa, Raast and bank transfer.

The platform was designed from the start with the Pakistani user in mind. That sounds obvious but in practice it means a lot of decisions that are different from what you see on European or international platforms. The default currency is PKR, not US dollars that need to be converted. The minimum deposit is set low enough that casual players can participate without committing a significant amount. The sports section prioritises Cricket and PSL over sports that have no following here. The app is optimised for Android because that is what the overwhelming majority of Pakistani smartphone users are running.

7cx is an entertainment platform for adults. It is not a get-rich-quick service and we do not present it as one. Players who enjoy the platform do so because the experience is smooth, the payment flow works reliably and the games are genuinely enjoyable — not because they have been promised impossible returns. We think that is the right foundation for a platform people actually stick with.

What the 7cx Platform Covers
🏏
Cricket & PSL Betting
Live in-play, 500+ markets
🎰
Live Casino
HD live dealers, 24/7
🎱
Bingo
Multiple rooms, live chat
⚽
Sports & Esports
Football, Tennis, CS2 & more
📱
Mobile App
Android APK & iOS PWA
💳
PKR Payments
JazzCash, Easypaisa, Raast

Six Things 7cx Does Differently

These are the practical decisions that shape how the platform feels and works for Pakistani players day to day.

PKR from Start to Finish
Your balance, your bets, your winnings — all in Pakistani Rupees. No conversion fees, no USD amounts you need to mentally translate. When you deposit PKR 500, you see PKR 500 in your wallet. When you win, you withdraw PKR.
Built for Pakistani Phones
The platform works on the phone you already have. The Android APK is lightweight at around 28MB. The iOS PWA runs on any iPhone from the 8 onwards. Everything — from depositing to live betting — works on a standard 4G connection without needing WiFi.
Cricket and PSL First
PSL gets more market depth on 7cx than most international platforms offer. Every franchise fixture from the group stage to the final is covered with ball-by-ball in-play markets, player props, powerplay totals and over-by-over projections throughout each match.
Payment Methods That Actually Work
JazzCash, Easypaisa, Raast, bank transfer and cards are all supported natively. In the app, JazzCash and Easypaisa deposits use deep-link integration — you tap, confirm in your wallet app, and your 7cx balance updates immediately without switching between browser tabs.
Live Casino with Low Latency
HD live dealer streaming with adaptive quality for mobile networks. The app version maintains lower latency than a browser session, which matters when you are watching a Roulette wheel spin or a Baccarat deal in real time. Live dealers are available around the clock.
Responsible Gaming Tools
Deposit limits, session reminders and self-exclusion options are built into account settings — not hidden away. We think the tools should be easy to find and easy to use, because the platform is only worth using if it stays within what you are comfortable spending.

How 7cx Came Together

7cx did not start as a generic betting platform that was then translated into Urdu and offered to Pakistani players. It started as a response to a specific gap: Pakistani sports fans and casino players were using platforms built for European markets, dealing with dollar-denominated balances, payment methods that did not work reliably from Pakistan, and sports sections where cricket was a secondary offering. 7cx was built to fix exactly those things.

🌱
Foundation
Platform Concept and Infrastructure
The core decision: build PKR-native from day one rather than retrofit currency support later. Payment integrations for JazzCash and Easypaisa were built as primary features, not add-ons.
📱
Mobile First
Android App and iOS PWA Launch
The 7cx app launched with direct APK distribution for Android and a full PWA for iOS. Lightweight install, biometric login and JazzCash deep-link integration were included from the start.
🏏
Cricket & PSL
Full PSL Season Coverage
First full PSL season covered with ball-by-ball in-play markets. Player prop markets, powerplay projections and real-time live odds during every fixture. This remains the busiest period on the platform each year.
🎮
Esports
CS2, Dota 2 and Valorant Added
Esports section launched covering major international tournaments. Map-level markets, live in-play odds and growing coverage of the titles Pakistani gamers actually follow.
🔔
Now
Push Notifications and Continued Growth
App push notifications for PSL match starts, live odds alerts and deposit confirmations. The platform continues to expand coverage and refine the in-play betting experience based on how Pakistani players actually use it.

What We Stand Behind

These are not slogans. They are the practical commitments that shaped how 7cx was built and how it operates.

Transparency in Odds and Terms
Odds are displayed clearly before you place any bet. Maximum stakes, market limits and settlement rules are accessible without hunting through dense legal text.
Fast Withdrawals, No Unnecessary Hold-Ups
Winning bets settle to your PKR wallet as soon as the market resolves. Withdrawals via JazzCash and Easypaisa are processed quickly without holding funds longer than needed.
Accessible Entry Points
PKR 100 minimum bet, low minimum deposit. The platform should be usable by someone managing a tight entertainment budget, not just high-volume players.
Responsible Gaming Is Not Just a Page
Deposit limits, session time reminders and cooling-off periods are actual features in account settings, not a disclaimer buried in the footer. We think it matters that these tools are easy to find and use.
Pakistan-Focused by Default
The payment methods, the sports coverage, the language, the currency — all defaults are set for Pakistani users. You should not need to change settings or convert anything to use the platform comfortably.
Adults Only, No Exceptions
7cx is strictly for players aged 18 and above. This is not a formality — it is the platform's non-negotiable baseline for responsible operation.

How Money Moves on 7cx

All transactions are in PKR. Deposits and withdrawals go through the methods Pakistani players already use, with no intermediaries or conversion steps.

JazzCash
Easypaisa
Raast
Bank Transfer
Debit / Credit Cards
Mobile Wallets

Minimum deposit from PKR 100. Withdrawals processed to the same method used for deposit where possible.


People Behind 7cx

The team that built and maintains 7cx covers product, technology, cricket content, customer support and responsible gaming. A small group with clear roles and no unnecessary layers.

PD
Platform & Product
Product Direction
Responsible for how the platform is structured, what gets built next and how the user experience evolves. Based on feedback from real players.
CR
Cricket & Sports Content
Sports Markets Lead
Manages PSL and cricket market depth, in-play pricing accuracy and keeps the sports section aligned with Pakistan's actual sporting calendar.
TE
Technology & Infrastructure
Platform Engineering
Keeps the platform stable, the app updated and the payment integrations running reliably. Handles the technical side of each feature launch.
CS
Customer Support
Player Relations
Handles player queries, deposit issues and account matters. Available daily to make sure problems get sorted without unnecessary back-and-forth.

🛡️

Our Commitment to Responsible Gaming

We want players to enjoy 7cx as part of their entertainment budget — not as a primary income source or a way to recover losses. Gaming is more enjoyable when it is within limits you have set for yourself before you start, and the platform's tools make it straightforward to put those limits in place.

You can set daily, weekly or monthly deposit caps in your account settings. Session reminders can be configured to alert you after a set amount of time. If you feel your gaming is becoming a problem, the self-exclusion option is available directly in the account settings without needing to contact support first.

7cx is for adults aged 18 and above. There are no exceptions to this and no workarounds.

Responsible Gaming Page

What Pakistani Players Actually Say About 7cx

The feedback that matters most to how 7cx has developed comes from real Pakistani players who use the platform regularly. A few things come up consistently.

The payment flow is the one thing that gets mentioned almost universally. Players who have tried platforms that do not have proper JazzCash integration know how frustrating it is to deal with manual bank transfers, reference numbers and delayed balance updates. On 7cx, tapping the JazzCash option in the deposit screen opens the JazzCash app on your phone, you confirm the payment and your balance updates within moments. It is the same with Easypaisa. That smoothness makes a real difference when you want to fund your account before a PSL match starts.

The PSL coverage is the other major point. Pakistani cricket fans who follow the league closely appreciate the depth of available markets. Being able to bet on the runs in a specific over, the method of the next dismissal or whether a particular batter reaches their fifty — these are the markets that keep the betting experience engaging ball by ball rather than just a single pre-match stake and a long wait.

On the casino side, the Live Casino section on 7cx draws regular players who appreciate the low-latency stream. The difference between watching a live dealer game in a browser versus through the 7cx app is noticeable in how quickly the video responds to network fluctuations. For players in areas with variable 4G quality, the app's adaptive stream quality makes the live casino experience much more consistent.

Bingo has a surprisingly active community on 7cx. The rooms run throughout the day and the prize pools are sized accessibly — players do not need to spend large amounts to participate. The auto-daub feature and mobile-friendly ticket display mean you can follow a Bingo room while doing other things, which fits how a lot of players actually use it.

What does not come up as a complaint on 7cx — and this is worth noting — is withdrawal reliability. Players withdrawing winnings to JazzCash or Easypaisa consistently report the funds arriving without unnecessary delays. Getting money out of a platform as smoothly as you put it in is something that separates a trustworthy platform from a frustrating one, and it is something 7cx has kept as a priority from the beginning.

For players who are new to 7cx and wondering whether it is the right platform — the honest answer is: if you are a Pakistani cricket fan who wants to bet on PSL with PKR via JazzCash or Easypaisa, this platform was built specifically for that use case. If you also enjoy Live Casino or Bingo, everything runs in the same wallet. If you mainly follow football, the EPL and Champions League coverage is solid. And if you are into Esports, the CS2 and Dota 2 sections have grown steadily into proper coverage.

Register with a free account, explore the platform and deposit only what you are comfortable spending on entertainment. That is the right way to approach 7cx, and it is the approach the platform is designed around.


Ready to Join 7cx?

Create a free account, deposit PKR via JazzCash or Easypaisa and explore Cricket betting, Live Casino, Bingo and Sports — all in one platform built for Pakistan.

18+ only. Please play responsibly. Gaming involves financial risk.